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May 19, 2008

AAPOR 2008: Sunshine Hillygus

By Mark Blumenthal

Next to last in my series of brief interviews conducted at this week's AAPOR Conference, this one with Sunshine Hillygus, associate professor of government and director of the Program on Survey Research at Harvard University. She discussed findings on microtargeting and direct mail appeals in the 2004 presidential campaign and her new book, The Persuadable Voter: Wedge Issues in Presidential Campaigns:

By Mark Blumenthal on May 19, 2008 12:19 AM | Permalink

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