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Gallup's Open-ended 2008 Question

Topics: 2008 , Measurement , The 2008 Race

And speaking of why it may be premature to make much of 2008 general election match-up questions, the Gallup Poll has results out from a new survey that provides yet another way to ask about presidential preference: an open-ended question. The result? For now, at least, "many Americans cannot spontaneously think of the name of a person they would like to see elected president in 2008."

Let's let Gallup's Frank Newport explain:

The traditional way of measuring a candidate's standing a year or more before an election is to read a list of names and ask Americans which person they would support if they had to vote for one. Another measurement technique involves asking Americans to react to each of a list of names, indicating if they have ever heard of the person, and if so, whether their opinion of that person is favorable or unfavorable.

The Nov. 27-29, 2006 Gallup Poll Panel study approached the issue of the 2008 presidential race in a somewhat different way. The poll asked the representative sample of Americans to respond to this question: "Thinking ahead to the election for president in 2008, who would you most like to see elected president?"

More than a third (38%) could not name a candidate. Another 5% could only narrow it down to "a Republican" or "a Democrat."

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Newport is right to conclude that while not surprising, this result "underscores the certainty of change as various politicians announce their candidacies and jockey for position in the months ahead."

His analysis --free to non-subscribers for today only -- also includes results from a different set of questions that presented a list of potential candidates and asked whether each should or should not run for president. Read it all, while you can.

 

Comments

Great post, thank you. I've written about a possible Bloomberg '08 candidacy on my blog at www.minor-ripper.blogspot.com. I think with his money and smarts--along with the country's yearning for another alternative to the two party system, it might just work for him.

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Paulette Glisson:

OBAMA in 2008.I know that JFK was limited in EXPERIENCE & A VERY GOOD PRESIDENT So I feel that with his outlook,age Being haif Blk/White he could SEEall Sides and be alot more Honest and Truthful to the AMERICAN PEOPLE... OBAMA FOR 2008 PRESIDENT. PGlisson

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michael:

Guiliani for President because he is a Republican.

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