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Huffington Post Acquires Pollster.com

Topics: Arianna Huffington , Huffington Post , Pollster.com

Yes, it's true. As reported this afternoon by the New York Times' Jeremy Peters, Pollster.com has been acquired by The Huffington Post:

The Huffington Post is venturing into the wonky but increasingly popular territory of opinion poll analysis, purchasing Pollster.com, a widely respected aggregator of poll data that has been a major draw for the website of the National Journal.

The purchase is something of a coup for The Huffington Post, which has been making a more aggressive push into political journalism ahead of the midterm elections in November.

"It's going to beef up our political coverage," said Arianna Huffington, the website's editor in chief and founder. "Polling, whether we like it or not, is a big part of how we communicate about politics. And with this, we'll be able to do it in a deeper way. We'll be able to both aggregate polls, point out the limitations of them, and demand more transparency."

I will have much more to add later, but for now let me just say how excited we are to joining forces with Huffington Post, as the change will ultimately super-charge everything we do. If you are a fan of Pollster.com, I assure you that what you like will stay the same, including our mission, editorial voice and commitment to providing a forum for better understanding poll results, survey methods and the polling controversies of the day. What will improve will be the overall quality of our site, the power of our interactive charting tools and even greater efforts to promote transparency and disclosure of polling methods.

 

Comments

Congratulations Mark! You deserve this. Keep up the quality and objectivity.

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hoosier_gary:

You idiots. I'm done here. I hope pollster.com goes down in flames.

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hoosier_gary:

You idiots. I'm done here. I hope pollster.com goes down in flames.

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Matt Sheldon:

I think you just lost your mark of neutrality.

The association with National Journal created a guise of non-partisan objectivity.

I am sure that will NOT exist with the Huffington Post.

It places Zogby's takedown of Nate Silver into the proper context as well.

Taking Nate down a peg is a smart opening move.

How long will it take before you stop listing Rasmussen polls?

1 week?
2?

The left is putting a lot of energy into discrediting polling these days.

I wonder if it has to do with the fact that the polling data is universally bad for them at the moment?

I am sure this site will soon be singing the praises of the CBS/NYT poll with it's super accurate partisan ID weights?

Get ready for it.

Another unbiased outlet bites the dust.

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RS:

Mark:
As I tweeted earlier, I am not a fan of HuffPo. That's because I don't give a damn about some starlet's bikini pics, which always appears to be top of the HuffPo popularity charts...
On the other hand, Pollster.com will be one of the few sane spots in the HuffPo realm, so there's that :-)
Look forward to your continued analyses, and hope you get the infrastructural support you need to expand!
RS

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Field Marshal:

That's too bad. Any appearance of objectivity will be lost whether warranted or otherwise. I would say the same if you were acquired by Fox News.

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Ptolemy:

We'll be waiting to see if Huffington's "aggressive push into political journalism" turns out to be activism in disguise, and if you will be taken for a ride...

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Michael Weissman:

Good and bad news.

Good: More readership.

OK: HuffPo is pretty eclectic politically, plenty of room for honesty.

Really Bad: HuffPo is not eclectic on scientific/medical questions. They have a really creepy, anti-rational slant. Consistently.

Will you guys be the opening wedge for rational quantitative analysis? Or get lost in dim miasmal mist?

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Leo Simonetta:

I am glad so many of these commentators can tell the future with such certainty & clarity. If you'll check his bio you'll note that Mark was a partisan pollster long before he started this interweb thingy. Most pollsters, even partisan ones, would rather be right than slant their results because if this was proven it would ruin your career even among the side you were slanting towards. (I have now said this more times than I care to recall in various forms and forums.)

I, personally, suspect that Mark will be just as independent under the Huffington umbrella as he has always been - and I am no particular fan of hers. I am afraid I won't read Pollster.com as much because their layout makes my head hurt.

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Marcello Mastroianni:

It's like the high school nerd hooking up with the high school tramp. You're kinda glad that he's finally gettin' some, but... ewwww!!!

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Mark Grebner:

@Michael Weissman: One does worry about references to "channeling" which are neither ironic nor metaphoric. But ultimately, you'd like a site where you could refer to "FFT" without bothering to explain it, and I'd like to discuss "kurtosis".

Mark's new home may not be ideal for either of us, but let's hope he finds it comfortable and secure.

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AySz88:

I'm almost just happy some of these, er, let's say "partisan" comment posters appear to be leaving.... =P

I wouldn't really be so worried about reputation in those certain circles - Ivy League schools have been complained about for ages for whatever alleged slants, but I don't think most people will stop taking them seriously anytime soon.

I'm not familiar with Huffington Post at all, but I like Pollster enough - so I hope that this means more Pollster influence into Huffington Post than the other way around.

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Bigmike:

I will take Mark at his word that things will be largely unchanged. I don't believe I have ever seen anything that gives me a reason to not trust him.

It was a shock to see the news, and my first reaction was negative. But I have known all along that Mark has a background in liberal politics. Doesn't change the fact that this is a darned good web site.

I expect it will remain so. As long as it does, I will keep coming back.

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Wong:

Mark and Arianna.

Hmm. Should be interesting.

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DairyStateG:

As much as I want to say this will not affect my view of Pollster, it will. It is hard not to be disappointed.

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obamalover:

LOL@ the conservatives on this site!

BWAAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

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Well reading "obamalover's" comments tells you all you need to know about this acquistion. More partisan division of news sources. So much for objectivity...whether or not it's true, perception is reality.

Good luck, but I find this a bit troubling.

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Niikeb:

Honestly my main "issue" with this is that most of the commentators here are interested in the science of polling. Everyone has their own "bias" but even far left is interested in the numbers in spite of his natural bias to the left as some other have to the right. But once this becomes part of Huffington Post... I see it invaded by hundreds of ideological clones who attack or tout the data and have no real interest in the science of polling. So where farleft (since HP is left I'm taking a left example I hope he does not mind) would comment on Rasmussen using an unknown LV filter this far out from November, I expect that the incoming hordes that Arianna (who I have no respect for) will drive this way will have less of an interest in polling and more of an interest in spinning and attacking others opinions.

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Mark in LA:

I've contributed many comments and one post at HuffPo over the last several years.
They have some good stuff on politics, the environment, green living, and on the not so serious side -there are lots of NSFW photos of attractive women.
And they censor a lot of my comments. They allow minorities to stereotype and denigrate whites, but they can't stand it when someone points out that some bigotries are allowed and even lauded at HuffPost.
They really hate it when you point out hypocrisy among friends of Arriana's like Lynn Rothschild.
To sum it up, they don't treat their members/commentators like grownups.
On the bright side, hoosier_gary may disappear.

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Farleftandproud:

Thank you Mrs Huffington....There is a God afterall.

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Farleftandproud:

Yeah, comments should not be censored. I mean I make righties angry with my comments and they make me angry with theirs. If talk radio fails to censor Rush Limbaugh and TV fails to fire Glen Beck, than just about everything other than 4 letter words or death threats should be fair game.

Glen Beck did violate that when he showed the puppet of Nancy Pelosi getting poisoned.

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Field Marshal:

And they censor a lot of my comments. They allow minorities to stereotype and denigrate whites, but they can't stand it when someone points out that some bigotries are allowed and even lauded at HuffPost.

Hey Mark, welcome to the GOP world. Apparently even mentioning the word 'black' or bringing up Hitler as a conservative makes you a racist anti-Semite according to many on the left. Now you know how it feels.

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obamalover:

@FM

Well calling a Jew Goebbels is going to get you called an anti-semite. Sorry that is just the way things are. If you don't want to be called that then don't be anti-Semitic. It's pretty simple.

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Xenobion:

Goodbye Stillow and Field Marshall... you will be missed.

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"Another unbiased outlet bites the dust."

The fact that the Huffpo desperately needs to gain more credibility (though we do not believe the bikini photos and misleading headlines will stop anytime soon) should have been a coliseum-sized red flag to STAY AWAY. It's not just that "you will be missed" Mr. Blumenthal, all that you stand for and strived for will be missed. Another commenter compared this acquirement to Fox News. Yet is it more on par with the National Enquirer. "Pee Wee Herman 'KNOCKED UP'" and "Giannoulias Plows by Opponent in 1% Lead." Can't wait for the misleading headlines and polls that will not be published if they show results to Arianna's unliking.

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Xenobion:

For people who complain about this I only wonder how much legitimacy you give to Fox, NYT, CNN polls and find their polls are worthy to be posted on this site despite their news outlet arms.

I mean pollster only posted a daily blog and all the polls up. You think that isn't possible on HuffPost? Now Blumenthal is corrupt or something because he made some money on delivering something we all liked?

Never have I seen so many conservatives upset over the wonders of capitalism.

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ndirish11:

@Xenobion

"Never have I seen so many conservatives upset over the wonders of capitalism."

Haha. If the site stays true to it's unbiased reports than we will all be happy and capitalism will have worked. If the site does down in flames and fails because of changing bias...then capitalism will have worked. Unless the government comes in and goes on the site 5,000 times a day to make up for lost hits...

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Chris V.:

hoosier_gary:

You idiots. I'm done here. I hope pollster.com goes down in flames.

Posted on July 7, 2010 3:38 PM


Bye. We'll dearly miss your constant posts claiming that Republicans will pick up 100 seats this fall.

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