Mark Blumenthal | October 16, 2008
Politico's Ben Smith forwarded me this email (and the attached graphic) from one of his readers:
I've attached an image from an online poll that is from, of all places, the Domino's Pizza online ordering interface. After you place your order you can track it's progress, but you can also fill out a little political poll as a diversion. Your answers are then added into a national map (pictured) which has the unique crosstab of which sandwich is everyone's favorite. The funny thing is that percentage wise it's not too far off. I guess I should notify pollster.com.
As he did. Obviously, the Domino's "survey" is not projective and intended for entertainment and marketing purposes only, but it certainly shows that Electoral Vote maps are getting pretty ubiquitous these days.
And I should have it, but as I was writing this item -- literally -- an email dropped into my inbox from a public relations firm representing Domino's sharing the latest round of results" from their "Pizza and Politics" poll, "which garnered 82,400 respondents in week two" (I pasted their press release on the jump for your amusement).
Yesterday, I also got FedEx delivery from the 7Eleven chain with 20 Obama and McCain paper cups, part of the 7Election 2008 promotion. These now adorn Eric's cubicle. Not that we could be bought with the gift of some paper cups, but I'm sure Eric would not complain if Domino's wanted to send over some lunch.
No, we don't take any of this seriously. It just makes us smile. It just means that the election is close and interest in what we do is soaring. As the legendary Jimmy Durante often
once said, "everybody wants to get in on the act."
[Typos corrected, including errant reference to "Pizza Hut" -- brand marketing efforts obviously lost on me & thanks to RS]
Domino's Pizza Tracker Poll Week 2: Non-Voters Go Deep and Large
Poll Also Finds Philly Cheese Steak is Most Popular Oven Baked Sandwich Choice
ANN ARBOR, Mich., Oct 15, 2008 /PRNewswire via COMTEX/ -- Domino's Pizza (NYSE: DPZ) - Pizza ordering trends between Republicans and Democrats remained virtually unchanged in the second week of Domino's Pizza Tracker Poll, launched Oct. 7 on www.dominos.com . According to the poll's 82,400 respondents who self-identify as Democrat, Republican or Independent:
-- Republicans spend more money per order and use credit cards more than other consumers. They also like specialty pizzas more than most and are most likely to order online. Republicans are also more likely to pick up their pizzas.
-- Democrats are more likely to pay with cash and like more variety with their orders, more often adding side items and beverages when ordering pizza.
-- The biggest change from week one is that non-voters ordered deep dish pizzas and Domino's extra large Brooklyn-style pizza more than voters did. In the first week of the poll, non-voters ordered small pizzas more often than other sizes.
-- Customers who declined to disclose their political affiliation ordered more Thin Crust pizzas than those who actively participated in the poll.
In the second week of Domino's Pizza Tracker Poll, the company has found that 86% of those responding intend to vote on Nov. 4.
If the election was to determine which one of Domino's four new Oven Baked Sandwiches was the most popular, the Philly Cheese Steak would reign supreme. It is the sandwich ordered most often in 36 states, and garners 35% of the vote among customers participating in the poll, followed by:
-- The Chicken Bacon Ranch (ordered most often in 12 states; 30% of the vote);
-- The Italian (18%)
-- The Chicken Parm (17%).
The Chicken Parm oven baked sandwich, though, is the one ordered most often in the state of New Hampshire. The oven baked sandwich vote is too close to call in the states of Tennessee and Vermont.
Domino's Pizza will report the findings of Pizza Tracker Poll every week until Nov. 4.
About Domino's Pizza(R)
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its primarily locally-owned and operated franchised system, Domino's operates a network of 8,671 franchised and Company-owned stores in the United States and 60 international markets. The Domino's Pizza(R) brand, named a Megabrand by Advertising Age magazine, had global retail sales of over $5.4 billion in 2007, comprised of $3.2 billion domestically and $2.2 billion internationally. During the second quarter of 2008, the Domino's Pizza(R) brand had global retail sales of $1.3 billion, comprised of approximately $717 million domestically and approximately $589 million internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry. Customers can place orders online in English and Spanish by visiting www.dominos.com or from a Web-enabled cell phone by visiting mobile.dominos.com . More information on the Company, in English and Spanish, can be found on the Web at www.dominos.com . Domino's Pizza. You Got 30 Minutes(TM).