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POLL: Branding Democratic Candidates in South Carolina


A new Chernoff Newman/MarketSearch statewide survey (release, brand analysis, results) of 400 registered, likely Democratic primary voters in South Carolina (conducted 4/9 through 4/16) finds:

  • In a South Carolina Democratic primary, Sen. Hillary Clinton leads Sen. Barack Obama 38% to 21%, while Edwards and Gore trail at 17% at 10% respectively. In a three-way race, Clinton (at 43%) leads Obama and Edwards (both at 25%).

  • The survey tests the "branding" of the Democratic candidates with extensive questions on their familiarity, reputation, personality, performance, and connectivity.

 

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