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POLL: Pew Campaign Media Coverage


A new Pew Research Center national survey (story, results) of 1,040 adults (conducted 7/20 through 7/23 by Opinion Research Corporation) finds:

  • In an open ended question, 42% say Sen. Hillary Clinton is the 2008 presidential candidate they've "heard the MOST about in the news lately;" 22% say Sen. Barack Obama, 3% say Pres. George W. Bush. 2% each say former Sen. John Edwards, Sen John McCain, former Mayor Rudy Giuliani, former Sen. Fred Thompson, and former Gov. Mitt Romney.
  • "Four-in-ten Republicans say news organizations are giving too much coverage to the campaign. Only 19% of Democrats feel the same way."

 

Comments
Nick Panagakis:

The only quarrel I have with the Pew report is the use of the term "visibilty". The question was "Can you tell me the name of the candidate you�ve heard the MOST about in the news lately?" (Record first mention only.)

This is more a measure of "recall" - moreover, top-of-mind recall because only the first mention was recorded.

Is it any wonder that the only female in the race and the only African-American are more memorable with 42% and 22% while the 15 white male candidates were named by 2% or less on first recall?

Visibility means something else.

Nick


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