Pollster.com

Articles and Analysis

 

Why the Conventions Mattered

Topics: 2008 , Bounce , Conventions , Debates , Ratings

You may have seen these statistics on other political blogs by now, but Nielsen released some very helpful ratings statistics on the conventions that help explain why they continue to cause "bumps" and move public opinion in significant (if not necessarily lasting) ways. They looked more closely at the cumulative audience and the percentage that watched just one convention or the other:

  • Nearly two thirds of all U.S. households (64.5% or 73.2 million homes) tuned into at least one of the 2008 political conventions. This is about 120.1 million people. Viewership levels for the two conventions were essentially tied, with about half of all households watching each one.
  • 15.0% of all households tuned to just the RNC, and 15.7% tuned to just the DNC. Another 33.9% of all households tuned to both conventions
At seventy three million, the cumulative convention audience exceeds that for the first Bush-Kerry debate four years ago (62.5 million) and every other debate except the Reagan Carter debate in 1980. ]

 

Comments
JFactor:

Those are pretty big numbers. It's interesting to see that there's as big of a chunk of people who only watched one convention at both sides. Those are the true partisans.
_______________________________________
http://www.internationalpoliticstoday.com

____________________

JFactor:

Those are pretty big numbers. It's interesting to see that there's a same number of people who only watched one of the conventions at both sides. Those are the true partisans (not that there's particularly anything wrong with that).
_______________________________________
http://www.internationalpoliticstoday.com

____________________

Allen:

Both Obama's and McCain's convention bounces are clearly visible in the electoral vote projections at
http://election-projection.net

____________________

MikeT:

I was already well versed on Obama's positions and I only watched the RNC to learn more on Palin since she was brand new then. I'm strongly voting for Obama but I only watched the RNC.

____________________

PeterPrinciple:

If where we now stand in the polls marks the net result of both convention bounces, then I would say Obama was able to solify his position as front runner (and move to the magic 50% mark in some polls) while McCain was finally able to solidify his GOP base and (to a lesser extent) improve his position in some of the industrial swing states.

It's hard not to read that as a plus for Obama.

____________________



Post a comment




Please be patient while your comment posts - sometimes it takes a minute or two. To check your comment, please wait 60 seconds and click your browser's refresh button. Note that comments with three or more hyperlinks will be held for approval.

MAP - US, AL, AK, AZ, AR, CA, CO, CT, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY, PR