Mark Blumenthal | April 5, 2010
Topics: Automated polls , Disclosure , Insider Advantage , IVR , National Journal column
My National Journal column for this week looks at the failure of one pollster, Insider Advantage, to disclose whether it uses live interviewers or an automated method in its reports and the resulting consequences.
I have more to add on this topic -- please check back later today.
Update: I posted thoughts on how we how we plan to do better at holding Pollsters to minimal standards for disclosure here at Pollster.com.
Update II: A response from InsiderAdvantage CEO Matt Towery.