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LA Times Poll Budget Cuts

Topics: Pollsters

Good news and bad news for the Los Angeles Times Poll. The bad news, according to an internal memo obtained by LA Observed, is that their staff and funding has been cut. The good news is that the poll operation as not been "terminated" altogether, according to the memo by Times editor James O'Shea:

In talks preceding the recent company-wide staffing changes, we discussed terminating the Los Angeles Times poll. I decided against taking that step, but did initiate some actions to restructure the poll to make it operate more efficiently. Going forward, we will outsource the interview process - meaning we will no longer bring in on-call employees to periodically interview respondents. The interviewers were formally notified of this decision earlier today.

We will continue our national poll partnership with Bloomberg and are seeking a local partner to enhance our ability to do more intensive area polling. In line with the way other papers are organized, the full-time polling staff will also be reduced from five to two. Susan Pinkus will remain director of the poll and these changes will take effect in September.

Most media surveys currently "outsource" their interviewing to independent call centers or survey firms. The cuts affect three full time employees that helped supervise interviewing, plus all of the part-time interviewers ("on-call employees").

See LA Observed for the full memo.

 

Comments
David Mayhan:

A full week after making the cuts, the LA Times has yet to officially announce this enormous change to the world. Two websites know about it, but the Times has yet to inform its readers and subscribers. When will they? Someone should call them on it.

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