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More SurveyUSA Report Cards

Topics: 2008 , IVR Polls , John McCain , NY Times , Pollsters , SurveyUSA , Washington Post

Jay Leve and his crew at SurveyUSA have been busy this week. Following up on our discussion of their pollster report cards, SurveyUSA has a new and improved scorecard chart for individual states primaries (example for Florida Republicans with explanation here, example for Wisconsin Democrats here). The new state-level report card format includes eight different measures of error and a number of additional variables intended to help us "better understand the correlation between the methodological choices an election pollster makes and the results an election pollster produces."

  • Length of field period.
  • Proximity of poll release to election
  • The number of undecided voters
  • The number of respondents interviewed
  • The sample source (if available)
  • The interviewing technique (if available)
  • The method of respondent selection (if available)

They also updated their "high-level" report cards (summarizing one measure of error for all final polls in 2008) to include polls from Wisconsin.

Finally, in another interesting innovation, they are also soliciting reader input on the McCain story:

What questions should SurveyUSA ask Americans in its polling today about today’s New York Times story, today’s Washington Post story, and John McCain’s response to it? We welcome your suggestions at editor@surveyusa.com.

 

Comments
jr1886:

SurveyUSA is doing a great job now and they seem do be adopting the Obama model. Bottom up management.That's why after what happens to Hillary, you better believe in it.

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jr1886:

SurveyUSA is doing an amazing job for us grassroots and political junkies. They seem to be adopting a bottom up management. No surprise there after what happens to Hillary's top down campaign management who would want to emulate her.

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