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NAES Data for 2004

Topics: The 2004 Race

I need to take a moment to note something I overlooked during the very busy final days of last fall's campaign. In late October, the National Annenberg Election Survey (NAES) released its complete respondent level data collected during the 2004 campaign, which can now be purchased for $35 on CD-ROM along with a textbook on how to analyze the data, Capturing Campaign Dynamics 2000 & 2004.

For those unfamiliar, NAES is an academic survey project that conducted a nightly telephone tracking survey throughout both the 2000 and 2004 campaigns. The 2004 tracking started in October 2003 and continued nightly through mid-November 2004, completing 81,422 interviews as part of their national "rolling cross sectional" design. The details are explained on their methodology page, but the gist is that they applied the most rigorous methods of telephone survey research, and the net result is (as the book jacket claims) "the largest studies ever undertaken of the American electorate. It averaged more than 160 interviews per day (about 5,000 per month) during the primary season, and 300 per day (nearly 9,000 a month) during the final two months of the campaign.

The 2004 project also includes additional data sets: NAES interviewed special "over-samples" among voters in New Hampshire just before the primary and in the households of in active duty military personnel in the fall. They also conducted panel studies (which interview the same individuals before and after an event) to track changing opinions during the political conventions, the debates and the general election itself.

And to be clear, the CD that comes with the new book includes all of the data from both the 2000 and 2004 surveys, over 200,000 interviews in all. As a tool for academics and political junkies that know their way around statistical software, there is nothing else quite like it.

 

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