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Numbers Guy on Zogby/Judicial Watch


One last thought on the Zogby/Judicial Watch polling controversy: The Wall Street Journal's Carl Bialik posts a nice summary to his new Numbers Guy blog that asks a good question:

Zogby also wrote in its response, "Zogby International believes that survey questions need not be neutered, and that there is more than one way to ask a question while maintaining fairness and even-handedness in search of an unbiased response." I wondered why the questions would need to be neutered in the first place, and asked Mr. Wenzel if Zogby or Judicial Watch wrote the Clinton questions. He replied, "Judicial Watch submitted conceptual questions. Zogby finalized them. Zogby retains final editorial control over survey questions." Chris Farrell, director of research at Judicial Watch, told me, "Zogby has their own process as to how they compose the questions."

Sound familiar? Yep.

 

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