Articles and Analysis


Obama's Overseas Screen Test

Topics: 2008 , Likely Voters , Obama , Steve Lombardo

Note: We are pleased to add Republican pollster Steve Lombardo, the president and CEO of Lombardo Consulting, as a regular contributor. His weekly email update, the LCG Election Monitor, is well known to political journalists and insiders as a source of straight-shooting analysis of political poll trends. Starting today, the LCG monitor will also be published every week right here on Pollster.com.

It is often difficult to accurately assess the electoral impact of events during a campaign - especially those that occur more than 3 months prior to Election Day. But in the case of Obama's overseas trip, I think we can mark this down as a substantial tactical and strategic victory.

First, as I have said before - in the words of my friend and colleague, the late Mike Deaver - elections are about impressions. And this trip (and the accompanying coverage and photos) has created an impression of Barack Obama as that of an engaged, serious and strong person. Second, the trip serves to negate the preexisting notion that Obama is not up for the job of President. While it likely has not completely reversed the "inexperienced" impression, the trip has begun the process. Time will tell if other moments can serve Obama in the same way. The campaign will be looking for them to be sure.

From a micro perspective Obama has swamped McCain in terms of positive media coverage, driven largely by this overseas trip. Media reports have, to this point, been almost uniformly glowing. This has been helped along, of course, by comments from Iraqi Prime Minister Maliki, which seemed to support Obama's plans for a withdrawal of U.S. troops from Iraq.

Yes, there has been some criticism that this is a media stunt, but the vast majority of the coverage has been positive, suggesting that this was a sound strategy. Our sense is that when most Americans turn on their televisions, visit their favorite websites or open up their newspapers and see Obama sitting down with foreign leaders and chatting with American soldiers, most of them will say: "Sure, he looks presidential." In the end, that's all that matters.

John McCain has been hammering away at Obama on the stump and in this ad. This, too, is a pretty good strategy: trying to move the conversation away from whether Obama supported the war to whether he supported the surge. Obviously, Obama is vulnerable here. He stated that the surge would be counterproductive, and this line of attack serves to underscore the idea that he is not ready for the job. But this somewhat narrow approach may be obscured by events abroad (Afghanistan, Iran) and at home (gas prices, the economy). Remember that the economy is by far the number one issue in the country right now. Obama only needs to be in the ballpark with McCain on handling Iraq; if he dominates on the issue of the economy, he wins.

As we said in our last Election Monitor, this campaign will be a referendum on Barack Obama. If the American public comes to the conclusion that he can be an effective commander-in-chief - basically, if they become comfortable with the idea of him as President - then he should win the race. But the American public isn't there yet; the one area where Obama still trails McCain is on this key question of leadership and whether he has the "experience" to be president. This is obviously something that the Obama Iraq trip is designed to address. Our sense is that it is working; the question is whether the leadership "bounce" that Obama gets from the trip can be sustained.

Electoral Vote Projection Map

Our electoral vote map has not changed in the last two weeks. To this point, nothing has fundamentally altered the race, either nationally or in any key states. We will have to wait for next week's batch of polling data to see if Obama's overseas trip has any quantifiable impact on the race.

LCG electoral vote map 2008-7-22.png

However, there is some new polling data that does confirm a couple of our earlier predictions, as well as hint at one of the LCG Big Ten moving into the Obama column:

  1. Michigan (Toss-up). The upper-Midwest is clearly the Obama campaign's center of gravity. With his campaign headquarters and personal and political roots in Chicago, he has taken the sensible strategy of making strong plays for Iowa (which was won by less than 1% of the vote in both 2000 and 2004) and Michigan, a state that went Gore +5.2, Kerry +3.4. Horserace polling in Michigan has consistently shown Obama and McCain within the margin of error. However, the three most recent polls in Michigan (Rasmussen, Quinnipiac/WSJ/WP and PPP) show an average of Obama +8. If this recent bounce continues, we may have to move Michigan into the Obama column.
  2. michigan 7-22.PNG

  3. Iowa (Obama). We debated putting Iowa--a state that Bush won in 2004--in the Obama column so early, but every publically-released poll conducted in Iowa since the end of 2006 has shown Obama leading McCain, and now a new poll confirms a significant Obama advantage. A Rasmussen survey of 500 likely voters has Obama at a comfortable +10.
  4. North Carolina (Toss-up). As we mentioned in our initial comments on this electoral map, the fact that a state Bush won by at least 12 points in both 2000 and 2004 is a toss-up underlines the enormous structural advantage the Democratic Party has this year. We still think that McCain is likely to win this state, nevertheless, three new surveys (Rasmussen, SurveyUSA and PPP) show an average of just a 3-4 point lead for McCain and we will continue to treat this as a toss-up until something changes.
  5. NC 7-22.PNG

The Independent Vote

Just one more note before we go. So much has been made of the Independent vote that we decided to take a look at it, both in terms of how Independents are trending in 2008 and how that compares with previous elections. The chart below makes it clear that structural changes and disaffection with the current administration hasn't translated into increased support for Obama--yet. For all the talk of Bush's base-pandering and Obama's popularity among swing voters, the middle is being split between the two candidates, and it's been that way for the last eight years. For historical perspective, the small edge Obama currently enjoys is nothing compared to the huge Independent support garnered by Ronald Reagan and George H.W. Bush.

Ind 7-22.PNG

However, our sense is that McCain is doing better with likely voters and therefore, to win, Obama will need to open up a 4-7 point lead with Independents (think Clinton in '92 and '96).

We will be back again next week. Thanks to Pete Ventimiglia and John Zirinsky for their insights.


Virginia Centrist:

Steve -

My only critique is this:

Obama isn't cleaning up with "independent" voters because more (formerly) independent voters are identifying as Democrats. They're doing this because of the national mood/Bush.

This makes comparing his numbers to Kerry or Gore or Clinton somewhat of an apples to orange comparison.



RE Independent Vote: many of these "independents" may be disaffected Republicans.


Obama wins Michigan going away. With the terrible economy, large Arab and black populations and record number of foreclosures, there is no way the people of Michigan will vote GOP. Not to mention the increased interest in national health care, given the thousands of former auto workers whose health benefits were recently cut by Ford and GM.

Give Obama's campaign credit for realizing that failed leaders such as Granholm and Kilpatrick hurt more than they help. He is going to take the state whether its Mitt Romney or Steve Yzerman on the ticket beside McCain.


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